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11 Tools for Amazon Sellers in 2023

In this article, we look at tools for Amazon sellers in 2023 that you should be using to maximum success.

As the Amazon platform continues to grow in popularity, more and more people are choosing to become Amazon sellers. However, managing a successful business on Amazon takes more than an idea and a desire to be an entrepreneur; it also requires the right tools. Whether it's helping with product research, product optimization, or accounting, there are a variety of tools for Amazon sellers to help them succeed in their business. With these tools by your side, you will undoubtedly be able to take your business to the next level.

Who are Amazon Sellers?

Amazon sellers refer to individuals, businesses, or brands that utilize the Amazon platform as a means of selling their products directly to customers. Amazon offers an extensive online marketplace where these sellers can create listings for their products, oversee inventory management, address customer inquiries, and ensure order fulfillment. By leveraging Amazon's robust infrastructure, logistics systems, and customer service support, sellers acquire access to a vast customer base and numerous advantages.

11 Essential Tools for Amazon Sellers

As an Amazon seller, it is important that you have the right tools and resources to help you succeed in the marketplace. With Amazon’s ever-changing landscape, having the most up-to-date and comprehensive tools can be vital to success. Fortunately, there are plenty of handy resources that are available to Amazon sellers. Here are 10 essential tools for Amazon sellers in 2023.

1. Whois Lookup

Sourcing Tools for Amazon FBA

Numbers 1 and 2 are tools that can assist you in determining the legitimacy of a website. One essential tool for evaluating the legitimacy of suppliers and acquiring insights into domain information is a domain-checking tool. When searching for deals and encountering unfamiliar websites, it is crucial to verify the credibility of the site using this tool. 


Tip: Keep in mind that older domains tend to be more reliable and trustworthy.

2. Trustpilot


An online directory or database of websites featuring customer reviews serves as a valuable resource for assessing the credibility and legitimacy of suppliers. These platforms aim to show transparency by providing open and honest feedback from customers about specific websites.

3. Amazonopen - Right Click Search

Sourcing Tools for Amazon FBA

A useful Chrome extension is available that allows for convenient searching of any highlighted text directly on the Amazon page. This tool proves particularly valuable in the sourcing process, as it aids in finding suppliers and determining whether Amazon offers the same product. You can utilize this extension for quick searches and save time, ensuring that it focused your sourcing efforts. By using this tool wisely, you can streamline your workflow and allocate your time effectively in the pursuit of profitable opportunities.

4. Amazon DS Quickview

Amazon DS Quickview

Introducing a valuable Chrome extension that enhances your Amazon browsing experience. This extension provides you with additional information about each search result, including the sales rank, ASIN, the presence of Amazon in the listing, and the number of sellers. By installing this extension on your browser, you acquire access to crucial insights that can aid in evaluating the competitiveness and potential profitability of specific products. This tool empowers you to make more informed decisions and navigate the Amazon marketplace with greater efficiency and effectiveness.

5. Amazon FBA Revenue Calculator

Sourcing Tools for Amazon FBA

Amazon offers a free tool that serves as a valuable resource for sellers. It is a website where you can input the ASIN (Amazon Standard Identification Number) of the product you are interested in, along with your buy and sell prices. The tool then calculates all the associated fees and provides you with important information, such as your profit and profit margin. This tool is particularly useful for beginners who are still familiarizing themselves with the various FBA (Fulfillment by Amazon) fees. However, it's worth noting that when selling within the EU, the tool does not account for Value Added Tax (VAT).

If you're seeking a comprehensive understanding of the FBA fees and other important aspects, I recommend checking out a helpful video resource that explains all the necessary information.


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6. Keepa

An exceptional tool that gathers data from across all Amazon marketplaces and presents it in a user-friendly format. This Google Chrome extension, when added to your web browser, provides an insightful graph showcasing the historical data of the selected product. The graph offers in-depth information, including the buy box price over time, FBA price over time, new price over time, sales rank (which indicates the monthly sales volume), and the number of Amazon sellers. This comprehensive graph empowers you with valuable insights into the product's pricing trends, sales performance, and competitive landscape.

7. SellerAmp or SAS

One essential Amazon FBA tool worth considering is SellerAmp or SAS, a calculator tool designed to provide valuable insights into eligibility, competition, profitability, and more. This tool aids in evaluating deals against your sourcing criteria and supports comprehensive deal analysis. You can try their 14-day free trial, and upon its expiration, they will charge your card accordingly.

As you continue your sourcing efforts, it is advisable to persist until your products have been shipped and are available for sale on Amazon. During the first week after launching your products, manual repricing is recommended. This approach allows you to gain a deeper understanding of the buy box mechanism and the repricing strategies employed by other sellers.

I suggest you adjust your prices and regularly monitor them, checking back every hour to observe any changes made by the competition. Keep in mind that competitors typically take around 15 to 30 minutes to update their prices, so checking hourly provides ample time to analyze fluctuations. While manual repricing may not be ideal for the long term, it serves as a valuable learning experience to better grasp market dynamics and pricing strategies.

8. BuyBotPro

Tools to help with online arbitrage

When it comes to analyzing Amazon online arbitrage deals, BuyBotPro is a highly recommended tool. With BuyBotPro, you can conduct essential checks such as hazmat verification and swiftly calculate your profit and return on investment (ROI) within seconds. This powerful tool streamlines the evaluation process, providing you with accurate and efficient insights to make informed decisions about potential deals.

9. ASIN Zen

Tools for Amazon Sellers

A Chrome extension designed to automate and simplify your sourcing process. With ASIN ZEN, you can effortlessly calculate profit and return on investment (ROI) for potential products. Additionally, this tool provides valuable insights regarding your eligibility to sell a particular product on Amazon. By leveraging the features of ASIN ZEN, you can save time, make data-driven decisions, and ensure that you focus on sourcing products with the highest potential for profitability and success. Let ASIN ZEN be your trusted companion in maximizing efficiency and optimizing your sourcing strategies in the dynamic world of online arbitrage.

10. Rev Seller

Discover a valuable Chrome extension that revolutionizes your product research process. This tool serves as a comprehensive product research tool, providing estimations of Fulfillment by Amazon (FBA) fees, margin, return on investment (ROI), and essential details about product variations. By utilizing this Chrome extension, you acquire valuable insights into the financial aspects of potential products, empowering you to make informed decisions and optimize your sourcing strategies. With its powerful features and detailed analytics, this tool enhances your ability to identify profitable opportunities and navigate the competitive landscape of e-commerce. 

11. Scan Unlimited

Accelerate your product sourcing process and discover profitable, high-demand items on Amazon by swiftly scanning wholesale product lists. This efficient approach allows you to identify lucrative opportunities without extensive manual searching, saving you time and effort. 

Why do you need tools?

If you're wondering about the benefits of using sourcing tools in your Amazon business, the answer is simple: they accelerate the process and enhance your overall profitability. By incorporating these tools into your operations, you can streamline various aspects of your business management, resulting in increased efficiency and revenue. Additionally, sourcing tools provide a valuable validation mechanism, ensuring that your decisions are based on accurate and reliable data. This verification process gives you the confidence that your strategies and choices align with the correct market information, further strengthening your business outcomes.

What tools will you use?

Are you still interested in learning more about Amazon online arbitrage? Understanding how Amazon's cash flow and Amazon cashback work is important in maintaining a healthy and sustainable business. Learn how you can leverage more opportunities and how you can take advantage of them. 


As an Amazon seller in 2023, having the appropriate tools can make or break your business and efficiency. We looked at 11 powerful technologies that can help you optimize several elements of your organization, such as product research and sourcing, pricing, analytics, and automation. You can use these technologies to streamline your operations, make data-driven decisions, and remain ahead of the competition on Amazon. Accept the opportunities that these tools provide, harness their power, and take your Amazon selling journey to new heights of profitability and success.

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