In this article, we will guide you on how to join Amazon: Be a Seller.
I aim to enlighten those hopefuls who wish to grow their business and start their journey into the market with none other than Amazon. This article aims to be a one-stop guide to everything you will need to know about joining the wonderful e-commerce market of Amazon and why doing so is the best decision you could ever make for your business.
This will be more of a guide and give you a step-by-step lecture on what you'll need to do to get started, but it also aims to enlighten you on the numerous benefits of starting your journey with Amazon. If you're curious and wish to become a part of an ever-growing community that reaches all over the globe, then this article is just for you.
Is Amazon right for your business?
There are multiple reasons why a lot of companies, brands, and third-party sellers all use Amazon to sell and circulate their products. Numerous organizations and businesses already are a part of the ever-growing community of Amazon. If you want to learn why that's the case, then look no further.
What are the benefits that your business can enjoy through Amazon?
Amazon's global scale marketplace
Every business wants their products to reach the most amount of consumers, the more people see and interact with your product, the more your sales will skyrocket. Being a part of the Amazon community, this global marketplace will open itself to you and will allow your business to use its tools and platform to grow your company.
Tools for Amazon sellers
Amazon boasts with it a multitude of tools that will help Amazon sellers traverse the Amazon marketplace and lead their business to higher heights, together with Amazon.
These tools are categorized as follows:
Inventory management
Review requests
PPC optimization
Listing change alerts
Refunds for lost inventory
Users & rights management
Amazon FBA
Fulfillment by Amazon (FBA) is a service offered by Amazon in which the goal is to assist sellers with storing, packaging, and sending their products and slipping them to where they need to go. By joining and signing up to Amazon FBA, new sellers can get their products shifted to Amazon fulfillment centers, where their items are to be stored until they are shipped off to be sold to their consumers.
Amazon Be a Seller: Start Selling with Amazon
Choose a selling plan
When becoming a seller for Amazon and creating an account to be used for your business, you will reach a point at which you will have to choose a selling plan for your online business. There are two selling plans that you can use for your account, one of which is for the hobbyist seller who wishes to sell less than 40 items per month, and the other is to be used for businesses who envision and see their business selling more than 40 items per month.
If you're curious as to what these selling plans are, then see which of the two will suit your business needs more:
If you're curious for more information about these selling plans and want to see the benefits that each provides you, then you will find all that you need here.
Essential Requirements for Selling on Amazon
Before selling on Amazon, as mentioned above, you'll need to create the Amazon seller's account that your business will use. Here you'll find a list of requirements that you will need in your creation:
- Business email address or Amazon customer account
Internationally chargeable credit card
Government ID
Tax information
Phone number
A bank account where Amazon can send you proceeds from your sales
Create Your Amazon Seller Account: Step-by-Step Guide
Step 1: Visit Amazon
Step 2: Go under the pricing and tap.
Step 3: Compare and choose the best-selling plan for your business.
Step 4: Click on the “Sign up” button.
Step 5: After being redirected to a new page, you will find a “Create your Amazon account” at the bottom of the site.
Step 6: Fill out the form and create your Amazon account.
After choosing the Continue option, you will be redirected to this page
Step 7: Select your business location and your business type.
- Business Location: Input the location that your business resides and operates out of. It is best to keep this as specific as possible because it will be verified at a later step in the process.
- Business type: Choose what type of business you wish to conduct in the Amazon marketplace. The options are as follows:
State-owned business
Publicly owned business
Privately owned business
Charity
None, I am an individual
Step 8: Provide your personal information.
It is imperative that the information that you put into this form is as truthful as it can be. It allows Amazon to verify their sellers and make sure that both the seller and the customers are in excellent hands when making transactions.
Step 9: Enter your billing information.
Step 10: Provide the information about the product(s) you wish to sell on the Amazon market.
Step 11: Verify your identity
Get the FREE Ultimate Amazon Ungating Guide
This Ultimate Amazon Ungating Guide is based on my own experience selling through Amazon Arbitrage. I discuss what ungating is and why it happens, and list down how I ungate profitable categories and brands to help you in your business.
- 3 ungating hacks
- Learn the types of restrictions you'll encounter
- UK suppliers to get you ungated
- US suppliers to get you ungated
- Amazon requirements for ungating
- Do your own analysis on the suppliers
Adding Products on Amazon
Selecting Categories on Amazon: Maximizing Product Visibility
Finding and selecting the perfect category to sell on Amazon is one of the most basic yet integral parts of your Amazon journey. The competition in such a vast market is high, so finding the right category and subcategory for your product will greatly affect your success and will increase your sales.
Keep in mind that only some categories are open to all sellers, while some require a professional seller account, some require approval to sell, and some include products that cannot be sold by third-party sellers.
You can have an in-depth look at what products they restrict and how to request approval to sell here.
Here are the top selling categories on Amazon to help you choose the products you can sell in your business:
Home & Kitchen
Beauty & Personal Care
Toys & Games
Clothing, Shoes & Jewelry
Health, Household & Baby Care
Sports & Outdoors
Arts, Crafts & Sewing
Books
Kitchen & Dining
Baby
Building a Detailed Page on Amazon: Engaging Customers
Amazon product pages are essential in ensuring the success of your products in the Amazon marketplace, piquing the attention of customers and keeping their attention is important in every business transaction. Make sure that your detail page is full of all the information and marketing that your customers will need to ensure that buying from your Amazon store is in their best interest.
The following are the integral parts of the details page:
- Title: There is a 200 characters limit. Make sure that you capitalize on every letter at the start of every word.
- Images: 500 x 500 or 1,000 x 1,000 pixels will help you to increase the listing quality.
- Variations: This section is where you input information such as color, scents, or sizes.
- Bullet points: Short, descriptive sentences highlighting key features and benefits.
- Featured offer (Buy Box): The featured offer is on a detail page. Customers can add to their cart or “Buy Now”
- Other offers: Multiple sellers offering a different price sell the same product, shipping options, etc.
- Description: Using keywords in your description will ensure more people will discover your listing.
Costs of Selling on Amazon
Amazon has two selling plans which you may choose from when you create your Amazon Seller account, which can be found in the earlier part of this article. If you're interested in learning more about the costs that come with selling on Amazon, you will have to consider your selling plan when making that computation.
Aside from that, the costs of selling on Amazon could also be affected if you're partaking in Amazon FBA, the fulfillment program allows Amazon sellers to outsource their product fulfillment directly to Amazon. To add to the costs of other Amazon programs that you may find yourself in.
Growing Your Business After First Sale on Amazon
The first 90 days are the most important for any up-and-coming business. Amazon data scientists have created the “Perfect Start” which will give you the necessary tools and provisions that your business will need in this important stage of your journey. Speed is essential in any business, and these five selling programs will allow your business the leverage it needs on the market.
If you're interested, it's very simple:
Enroll your brand in Brand Registry
Enhance your product detail pages with A+ Content
Get established with Fulfillment by Amazon
Automate pricing on your offers
Create Sponsored products, ad campaigns, Coupons, and/or Deals
Getting good customer reviews
Receiving good customer reviews is imperative for your business' longevity on Amazon. Having more people give your products excellent reviews will bring in traffic that will greatly benefit you. The more people like the products you sell, the more people are inclined to participate in other products you sell.
Providing good customer service
Ensuring that customer emails, customer reviews, returns, etc. are taken care of in a quick and concise manner will ensure that your customers few your business in a better light. Providing your customers with excellent customer service with a great product is a surefire way of netting yourself good customer reviews, which will help you garner more customers, boosting your sales.
Understanding Seller Central
Amazon Seller Central
Seller Central is the portal for accessing your Amazon seller account. It is a hub where you can effectively manage your sales and your go-to resource for selling in Amazon's stores. Understanding and mastering the use of Amazon Seller Central is to be one of your top priorities when you've just begun your Amazon journey.
Amazon Selling App
The Amazon selling app is an e-commerce app that is free for Amazon sellers that allows you to manage your online store from anywhere, giving you more control over how you run your e-commerce business.
Finding third-party apps to manage and keep track of your business is a struggle that veteran Amazon sellers used to have trouble with but the Amazon selling app, allows Amazon sellers to save time with quick and easy access to sales, listings, manage inventory and product prices remotely and improve their store performance by keeping up with customer reviews and requests from anywhere and anytime that they want.
My thoughts?
Joining the community of Amazon sellers may seem like a daunting task initially but if given the chance you will find that it will be a decision that will greatly help you and your business reach higher and higher heights with Amazon, due to the numerous benefits, tools, and security that the Amazon e-commerce platform provides.
Now, to learn more if this is the right path for you. I suggest you read our comprehensive guide on this topic which talks about everything you need to know about Amazon FBA.
Amazon is a vast and ever-expanding market full of possibilities in every corner awaiting you to find them. Are you ready to take the first step you need and join the Amazon market?