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Amazon FBA Training

Fast Track FBA's Free and Complete Course

The Fast Track FBA Amazon FBA training includes what is Amazon FBA, is Amazon FBA worth it, how much do you need to get started, what tools do you need to start selling, how to source products, how to purchase products, product categories, and how to edit Amazon listings.

Amazon FBA is a hugely popular way to make a full-time income online. But, when you're starting out, it can seem a little complex. In this post, I'll detail everything I've learned running two seven-figure Amazon businesses in the last five years. Bear in mind that this is a very brief overview of the two-hour Amazon FBA training available on the Fast Track FBA YouTube channel, so make sure you stick around until the end of the article for the link to the entire course.

Table of Contents

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Amazon FBA Training Part 1: What is Amazon FBA?

Thomas explains that Amazon FBA is a type of online arbitrage

Before we dive into the Amazon FBA training, you need to know what Amazon FBA is.


Unlike buying a product, listing it on Amazon, waiting for orders, packaging it, and sending it from your local mail depot, Amazon's ‘Fulfilment By Amazon' is much faster. When you buy products to resell, you can ship them directly to Amazon, which will store the product until orders are made and then package and ship it to the customer for you.

There are four main benefits to this system:


  • You'll have more time to scale your business since you won't have to travel to the mail depot whenever an order is placed. 


  • You can work from anywhere as long as you can ship products to Amazon.


  • Amazon controls the shipping process, guaranteeing timely delivery and excellent customer service. 


  • Your products' visibility will increase because you're part of the Amazon FBA network and can sell to Prime customers. 

Amazon FBA Training Part 2: Is it Worth it?

Amazon FBA offers opportunities for growth including wholesale and private-label selling.

The next question you're probably asking is whether Amazon FBA is worth it. Well, here's why you should give it a go:

1. Third-party sellers are increasing on Amazon 


For Q3 of 2023, almost 61% of all products sold on Amazon came from third-party sellers. This is up from 57% in Q3 2022, and 52% in Q3 2020. As you can see, those numbers are steadily rising, offering you an opportunity to take advantage of Amazon's growth. 

2. Learning the business is easy 


Fast Track FBA is just one of many sites, social media pages, and coaching businesses that can teach you exactly how to master Amazon FBA. If you're having issues, there's a good chance that another seller has overcome that stumbling block. A quick post in the Fast Track FBA Facebook community will get you everything you need to know

3. Opportunities for fast and sustainable growth


So many FBA sellers have started with $500 and turned that into $5 million. Plus, it's easy to transition into other models like wholesale or private label, and start selling on another one of Amazon's 21 global marketplaces. I asked the members of the Fast Track FBA Facebook group, and over half said they were growing their business with wholesale and private-label products. 

4. Amazon invests in greatness 


If you're excelling at FBA, Amazon will reach out and offer you loans. I got offered an Amazon loan of £130,000, which translates into £50,000 worth of extra profit in my pocket after repayments in just one quarter. There isn't another business model out there where the provider of that model will invest in you. 

Amazon FBA Training Part 3: How Much Money Do You Need to Start?

Fast Track FBA polled the Facebook community to see how much money you need to get started with Amazon FBA. The answer was five hundred to three hundred pounds.

If what you've learned so far in this Amazon FBA training has left you seriously considering setting up a reselling business, the next important question is how much money you need to start. Well, here's a breakdown:


  • Amazon Professional Plan: £30 ($39.99) a month
  • FBA Multi-Tool: £24.99 ($34.99) a month
  • Shipping Costs to Amazon (Taken from your Amazon account): £15 ($19.99) per package 
  • Printer: £25 ($40)
  • Labels: £7 ($9)


That means the absolute bare minimum you'll need to set up your Amazon FBA business is just £96.99! But you'll need some products to sell, and that's where the big spending comes in. 

Unfortunately, how much product you need to buy to start is entirely subjective. Many sellers have started and succeeded with just £100 worth of product, but this isn't always realistic. I think £500 is a good start, but I asked the Fast Track FBA Facebook group how much they'd recommend starting with. The answer was £3000. You'll be in a great position to start selling with that amount. If you don't have that, do not let it stop you!

Amazon FBA Training Part 4: What Tools Do You Need

Thomas shares the best tools for Amazon FBA, including profit and loss software, repricers, and inventory management and software.

In this next section of the Amazon FBA training, I'll break down all the tools you'll need throughout your Amazon FBA journey.

Chrome Extensions

First, here are seven Chrome extensions all FBA sellers need. These come into three categories: sourcing, deal analysis, and purchasing. 




DS Amazon Quickview – Provides data about Amazon listings, such as the number of FBA sellers, whether Amazon is on the listing, and rank data. It'll speed up the sourcing process because you won't need to open each link to analyze its profitability manually. 


Amazopen Right Click Search – Allows you to search Amazon for a product from anywhere on the web. It also speeds up sourcing because you won't need to copy and paste text into Amazon to check listings. 


Deal Analysis 


Restricted or Hazmat – Shows you whether a product is hazmat or restricted, and allows you to get ungated with a single click. 


Keepa – Provides a graph with historical data on a product, from pricing to buy box prices, the number of new sellers, and sales rank over time. If you know what's happened in the past, you can plan for the future. We'll dive deeper into Keepa later in this Amazon FBA training.


SellerAmp SAS – Shows your eligibility to sell a product, its profitability, competition, and whether it meets your sourcing criteria. 




Honey – Automatically searches the internet for coupon codes to help bring down product prices and maximize your profits.


TopCashback – Get money back on your purchases from eligible suppliers to buy more products, or add to your profit. Other options are Quidco for UK-based sellers, and Rakuten for American sellers. 

Tools for Your First Three Months on Amazon

As mentioned above, you'll need an Amazon seller account, and I recommend going with the Pro option. This plan will allow your prices to appear in the all-important buy box. 

The buy box on the Amazon product page is located on the right side. Controlling the buy box means big profits

So, now you've got your Amazon account and all the necessary Chrome extensions for sourcing/purchasing products, what other tools do you need to make your business the best it can be?

Week 1

First, sign up to RevSeller. With a 30-day free trial, this calculator tool will help you analyze deals and ensure you make as much profit as possible. Only sign up to RevSeller for now, and create accounts with the other sites mentioned below once you've made your first purchase. This way, you'll get the most out of free trials.

Week 2

Once you've found some deals, purchased products, got them listed and shipped them to Amazon, you'll need to manually reprice them depending on competitors' prices. Check back every hour to see how your competition has reacted to that price change. Manually repricing is a short-term solution, but it will help you learn how adjusting prices affects the market.


Once you've made some sales, you'll want to download SellerBoard. This profit analytics service will show precisely how much profit and loss you've made for a specific product. I also love SellerBoard because it helps you get more seller reviews. To learn more about that, check out my guide to getting Amazon reviews here. 

Week 4

So, your business is up and running, you're getting orders, and watching the profit roll in. Now it's time to stop manually repricing and get a repricer. These tools will automatically adjust your products' prices between a pre-set maximum and minimum.


There are a few repricers you can use in this order to get the most out of free trials:


  1. BQool – 15-day free trial 
  2. repricer.com – 14-day free trial 
  3. Aura – 14-day free trial 
  4. informed.co – 14-day free trial 
  5. Seller Dynamics – 14-day free trial 
  6. Seller Engine – 14-day free trial


That's three whole months of automated repricing. You can then decide which is best for you and purchase the paid version. 

You might also want to try Asinzen for a 30-day free trial. However, the tool I can't recommend enough for profit and loss, repricing, inventory management, and reclaims is SellerToolKit. Once you've hit month three, you can switch to this rather than SellerBoard for profit analysis. Additionally, SellerToolKit allows you to reclaim items lost in the Amazon warehouse or refunded but not returned by customers, so you don't lose money. 


Here are all my affiliate links for extra benefits when using these must-have Amazon FBA tools. Make sure you reinvest all the money you've saved with these free trials into your stock!

Amazon FBA Training Part 5: How To Source Products

Thomas demonstrates how to make sure products will provide a good profit and return on investment

Next up, a vital part of Amazon FBA training is learning how to find products to resell.


The main goal when sourcing is to find products listed at lower prices than on Amazon (generally around 50% cheaper) so you can resell them for a profit.

Manual Sourcing

First up, the fundamentals of any product sourcing process:


1. Choose a product you like the look of, and use Amazopen to search for that product on Amazon. 


2. Find the same product, and input the price as listed by the supplier into the FBA Multi-tool tab on the Amazon product page. This will tell you how much profit you can make by selling the product, minus the FBA fees, at the price listed on Amazon. Projected profits should offer at least 30% ROI. 


3. Once you've found a profitable product, confirm that the product listed by the supplier and the one listed on Amazon are the same. To do this, check the dimensions, weight, and barcodes rather than relying on the product images. 


4. Check whether you're eligible to sell the product. If the answer is no, click the ungate button, which might change your eligibility. Then, look at whether it's hazmat or restricted. 


5. Next, look at the product's sales estimate using the FBA Multi-tool or the Keepa chart. This will tell you how many units of the product you should buy. 


If you're looking for suppliers and coming up blank, check out the Fast Track FBA lists of the Top 100 UK Suppliers and Top 100 US Suppliers

Simple right? These are the fundamentals of sourcing products for Amazon FBA. If you want to know more, check out my other guide to analyzing deals here.


To make a decent profit, you will need to do all that at scale, and that's where it gets time-consuming. So, here are some ways to speed the sourcing process up:

Reverse Sourcing

You can reverse the process above by looking for Amazon products and tracing them back to potential suppliers. This is where Amazon DS Quickview will come in handy. Avoid sponsored products, products with no FBA sellers, or products that Amazon sells. Then, search Google for the product and find a viable supplier. Repeat the profit estimation process and find those feasible deals.

Clearance Section Sourcing

This technique involves scouring clearance sections for the best deals and the highest ROI. Sometimes, the clearance section is difficult to find, so look around the supplier's site or use their search function. Also, some suppliers will have huge clearance sections, so navigate through them using filters to look at every product without missing a good deal. 


You can also use deal websites to find the best prices. These include HotUKDeals and Latest Deals. Beware, other resellers also use these sites, so you might come up against competition if you buy discounted products highlighted on these sites. 

Voucher Code Sourcing

This technique is similar to clearance section sourcing in that it'll give you a higher ROI on a product. In addition to using Honey to find voucher codes, you can sign up for suppliers' mailing lists to receive deals in your inbox. If you have a voucher code you want to use, try it out on the supplier's site to ensure it works.

Storefront Stalking

This involves finding deals by looking at other sellers' products. Find a product you like the look of on Amazon, navigate to a seller's storefront from the listing, and ensure they're using FBA by checking for the fulfillment by Prime tag. Then, reverse source of one of their products. Remember to search the ASIN (Amazon Standard Identification Number) on Amazon to find the lowest possible price and ensure your profit projections are accurate.


For more tips on storefront stalking, check out my complete guide here.

Leaf Sourcing

Leaf sourcing involves following one deal to find even more. So, once you've found a profitable product you're thinking about buying, you can use the section on the Amazon listing titled ‘What other items do customers buy after viewing this item'. This will include variations on the product you've identified as profitable. Hover over them to check their Keepa data and source the ones with the highest sales rank.

Now that you've completed this section of the Amazon FBA training,  you've learned one of the essential parts of becoming an Amazon FBA seller. Remember that if this is too much of an info dump, the Amazon FBA training offered in our free Xpress Course breaks it down into bite-sized chunks. 

Amazon FBA Training Part 5.1: Product Categories

This section of the Fast Track FBA training explains the best product categories beginner sellers should source in

Now you've got all of Amazon's listings open to you. So, what product categories should you start sourcing in , and are there any you should avoid? Let's take a look…

Products to Avoid Selling on Amazon

1. Gated Products

These are products that require Amazon's approval to sell. You might need an account with good performance or many positive reviews to get this approval. However, once you get ungated, you'll have less competition, a higher chance of getting into the buy box, and more profits.


Use SellerAMP, BuyBotPro, or FBA Multi-tool to check whether you can get ungated. Or, work with a manufacturer, distributor, or wholesaler to get a legitimate invoice by buying ten or more of a particular product, then show that to Amazon to get ungated.

2. Private Label Products

Private label products are manufactured, branded, and sold by a single company. Reselling private label products through Amazon FBA might land you with an IP complaint or claims, resulting in a loss of your account or even legal consequences.


However, you can sell some branded products, like Nike. But, you must ensure you purchase them from authorized distributors or the manufacturer. If you receive an IP complaint, you can show them the legitimate invoice from the supplier and keep selling.

3. Hazmat Products

These products contain hazardous/dangerous materials that could pose a risk to customers or anyone who handles the product during shipping. Due to this, they'll have extra shipping fees associated with them, and that's not all.


Selling hazmat products requires you to undergo additional processes and get exemptions. Having said that, it's worth applying to the dangerous goods program to obtain permission to sell these products because they have almost no competition.

Categories to Source in on Amazon

1. Grocery Items

Many grocery suppliers drop their prices toward the end of the product's shelf life. If you're clearance sourcing, this could be the category for you. But remember that these items are perishable and easily damaged, so significant discounts might still mean losses. Always double-check the expiration dates.

2. Beauty Products

Beauty products sell all year round, so you won't have to worry about excess stock after busy periods. However, due to this benefit, there's a lot of competition in this category, and other sellers may undercut you.

3. Pet Supplies

Most pet product suppliers allow bulk orders, so you can stock up on several items and optimize your planning for the quarter. However, there are a lot of private-label products in the pet supplies category, so make sure you avoid getting any IP complaints by checking the number of FBA sellers on Amazon listings.

Amazon FBA Training Part 6: How to Use Keepa

Keepa simplifies complex deal analysis. Its main benefit is showing you how many sales a product has made in the past and whether those sales have increased, decreased, or plateaued in the last quarter. But to make the most of the platform, you will need to understand how it works and how to use it. That's what this next section of the Amazon FBA training is all about…


Before we start, I'd recommend getting the paid version of Keepa. Other free FBA tools may have some form of sales chart, but they all get their information from Keepa, so the only difference is how the data is displayed.

Where to Find Keepa Charts

Once you've found a product you like the look of, scroll down on the listing. The Keepa charts will be underneath the initial product description. If you'd like to see a bigger version of these charts, you can use the Keepa website instead.

Navigating the Keepa Charts

Navigating Keepa charts for Amazon FBA sellers involves adding data to the graphs

You should see two graphs and several icons such as ‘Amazon,' ‘Sales Rank,' and ‘List Price' on the right side of those graphs. You can toggle these on and off to display the corresponding data on the graphs. Changes in this data are measured over time on the X-axis, usually in months.

Let's take a closer look at the types of data you can add to the graph using those icons. 


1. Amazon Price – If Amazon is a seller on the listing, this data will allow you to see changes in the price at which they list a product. 


2. New Price – This is the lowest price a product is selling at, not including delivery fees. 


3. Buy Box Price – This is the price listed in Amazon's buy box. Eighty to ninety percent of sales will come from the buy box. While the new price is the lowest, it's not necessarily the one that controls the buy box. 


4. Sales Rank – Don't be fooled – this green line doesn't show the number of sales. It's simply a record of the product's rank in the bestseller lists for a specific category. Sales generally increase if a product moves ‘down' or closer to 1st in the sales rank. 


If you're using the Fast Track FBA Leads Service, a dedicated list of verified deals for FBA sellers, you'll be able to see the Keepa charts for the items there. 

Fundamental Analysis with Keepa Charts

Once you've found a potential product, set your Keepa charts to show data from the last three months. Then, either mentally or using a draw tool, draw a line of best fit through the buy box price and sales rank.


You might notice that certain sellers are on the listing when the buy box is low and vice versa. If this is the case, jumping on the listing when a particular seller moves off and prices go up is a potential profit opportunity.


As for sales rank, it's more likely to increase when prices go up. Essentially, when a product is cheap, it sells more and has a better/lower sales rank. If the sales rank isn't rapidly increasing, and the product has sold at a high price before, you should be good to go.

Amazon FBA Training Part 7: How to Purchase Products

Before purchasing a product for Amazon FBA, you'll need to do some final checks

So, you've found some great deals and are ready to make some profit. But before you press the purchase button, you should make a few final checks.

What to Check for Before Making a Purchase

  • Check descriptions, dimensions, model numbers, packaging, and EAN/UPCs to ensure the product is the same as the one already listed on Amazon. 
  • Make sure you are eligible to sell the products using SellerAmp. 
  • Recheck whether the product is hazmat or restricted. 
  • Reconfirm expected profit, ROI (around 30%), and sales per month (minimum 5).
  • Check that the brand is not a private label, and you won't receive IP complaints. If you're worried about IP complaints, check out the Fast Track FBA Brand Checker.  
  • See whether Amazon is on the listing – if they're selling a product, it's best to avoid it.  
  • Check the size and weight of a product to avoid paying extra shipping costs for bulky items. 
  • Take a final glance over the Keepa charts to ensure there's demand for the product and not too much competition. 
  • Double-check your inventory to make sure you don't have the product already. 
  • Check the supplier's legitimacy by reading reviews, validating contact information, and confirming that their site has an SSL certificate. 
  • Ensure your discount codes and vouchers are still applicable, and check whether you can get cash back on an item. 

Making Purchases

Once you've completed final checks and are sure you want to invest in a product, it's time to buy.


To decide how many units of a product to buy, check the product's sales rank to determine whether demand is increasing or decreasing. Also, check how many competitors are on the listing and how many monthly sales they're making.


Next, create an account with the store or supplier. This will allow you to follow up on orders, receive deals and rewards, and easily repurchase from them in the future.


Now, all that's left to do is check out and keep a record of the purchase, the order number, and the price you paid.

Amazon FBA Training Part 8: Editing a Listing

Now that you've got some products to sell, it's time to add them to the Amazon listing. There are two ways to do this, and I'll go through them both in this section of the Amazon FBA training.

The One-by-One Method

  1. In Seller Central, navigate to the ‘Catalogue' tab and click ‘Add Product'. 
  2. Take the ASIN from the listing you used during sourcing, and search through Amazon's catalog 
  3. Select a condition for the product, and then click ‘Sell this product'. 
  4. Input your price, the condition, and select (Fulfilled by Amazon)
  5. Click ‘Save and finish'. 


Your product won't be live, but it will be in your Amazon inventory, ready to ship to Amazon. 

The Bulk Listing Method

You can upload multiple products simultaneously by creating a TSV file with the Fast Track FBA Purchase Sheet


  1. In Seller Central, navigate to the ‘Catalogue' tab and click ‘Add Products via Upload'. 
  2. Click the ‘Upload your inventory file' tab. 
  3. Upload your file and check that the File Type is listed as ‘inventory loader file'. 
  4. Your products are now in your inventory.  


And you're ready to get selling! 

If you learned something new during this Amazon FBA training, watch the full video below. That'll give you even more in-depth insights into reverse Amazon sourcing, clearance section sourcing, analyzing Keepa charts, purchasing products, and more handy tips and tricks you won't find anywhere else.

Watch the full Amazon FBA Training here

Want to learn even more? Check out some of our other guides here: An In-depth Guide to Keepa for Amazon FBA, Amazon FBA in Germany, and The Top 10 Online Arbitrage Software Programs


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