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How to set up an Amazon Seller Account in 2023

In this article, I’ll be discussing how to set up an Amazon Seller Account in 2023.

You may be new to the Amazon marketplace or you may also already have a well-established e-commerce business. Whichever you may be, this article aims to help you take the next step you need to pursue your passion for selling through Amazon.


As Amazon continues to grow, every entrepreneur has their eyes set to become a part of the market. This article will help you in realizing that dream by helping you set up an Amazon Seller account.

What is an Amazon Seller Account?

Before discussing how to set up an Amazon Seller account, we have to establish first what an Amazon Seller account is and why is it important. An Amazon seller account is what allows any seller to sell within the Amazon store or Amazon marketplace. 

Why get an Amazon Seller Account?

This question can only be answered by addressing the elephant in the room, which is, how much exactly does an Amazon Seller account benefit any entrepreneur? A new Amazon seller, on average, can make around $30,000 a year in profits when selling in the Amazon marketplace. 


This is due to the fact that Amazon is one of the largest and most diverse marketplaces in the world. Amazon is the largest public company by revenue in the world, behind Walmart and China’s State Grid. To any entrepreneur, being a part of the ever-growing and expanding Amazon marketplace is a one-stop shop for everything any aspiring seller needs to cement themselves within the online selling market. 


Now that you’ve understood why, as an intellectual entrepreneur, you should create an account. Now, let’s learn the steps to create one.

How to set up an Amazon Seller Account

For those of you who wish to become an Amazon seller, and don’t already have a pre-existing business, we have a wonderful guide on how to start an online arbitrage with amazon here: How to do Amazon online arbitrage step-by-step in 2023.


Once you’ve created the business, and want to take the necessary steps to become successful in the market, here is how to create an Amazon Seller account.

Step 1: Visit Amazon

Step 1 Visit Amazon

Step 2: Click on the tab entitled “Pricing”

Pricing Tab

Step 3: Compare selling plans

Once you’ve clicked on the “Pricing” tab, you will be forwarded to the pricing page. Once you scroll down, you’ll see these options appear on your screen.

Compare Selling plans - how to set up an amazon seller account

Now your best bet before actually creating your account is to know what type of selling plan you want for your account. Click the “See plan comparison button”.

Step 4: Find out which plan suits your needs better

Here is a general overview of what each selling plan entails, below these are the perks and benefits of each.

Selling Plans 1

If you are planning to sell 40 units and above per month, then you’re betting off signing up for a professional sales plan. But on the contrary, if you wish to sell less than 40 units per month, then the individual selling plan might be the better option for you.


Though even if you do intend to sell as your hobby, a case can still be made for the professional plan, the perks that accompany paying the extra money for the professional plan heavily outweigh the price point (you will be able to advertise your products on Amazon).

Step 5: Enter your email address, then select the “Create your Amazon account” button

Amazon Seller Central photo log in

After selecting the option you will be redirected to this page.

Amazon Seller Central Welcome Message

Amazon will inform you of the requirements that you will need in order to create your account:


  • Valid government-issued ID or passport
  • Recent bank account or credit card statement 
  • Chargeable credit card 
  • Cell phone number
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Step 6: Select your “Business location” and your “Business type”

Answering the following questions with the utmost honesty and integrity will allow Amazon to provide you with the best possible support they can:

The business location:

You will be asked to select the country in which your business is currently located and operates. This must be accurate to a specific location, as Amazon will have a step verifying this later on in the process (Step 10).

The business type:

You will be able to choose the type of entity your business is from the following options:


  • State-owned business
  • Publicly-owned business
  • Privately-owned business
  • Charity
  • None, I am an individual


If you only plan on creating your own business after signing up and have yet to make actual sales yet, you are more than welcome to choose the “None, I am an individual” option. 


If you choose the “No, I am an individual option” your full name (First, middle, and last name).

Business Location and Business Type

Step 7: Provide your personal information

Amazon will then ask to be provided with some personal information, which includes a form of identification that ranges from your passport number or your personal driver’s license.


To be allowed to proceed to the next step, your cell phone number needs to be verified through a text or call which will inform you of your PIN number, which allows your number to be verified as yours. 


Pay careful attention that all the information you have provided is correct and accurate before proceeding with the next step.

Step 7
Step 7 second photo - how to set up an amazon seller account

Step 8: Enter your billing information

The next step in the process is providing Amazon with your billing information. Which includes a valid bank account number and a valid credit card number.

Step 8 second photo - how to set up an amazon seller account

Step 9: Provide the information about your product(s) and Amazon store

After providing your valid billing information, which has been timely validated, you will then be asked a few questions pertaining to your Amazon store and the products you wish to sell thereof.


Amazon will ask you to provide the following:


  • Your amazon store name (Which can be changed in the future)
  • If you have UPC codes for your products(s), if you’re unsure whether the products do have UPC codes, click “Yes”
  • If you have any diversity certification
  • If you are the manufacturer and/or brand owner of the products(s) you wish to sell
    • If you select the “Yes” option or “Some of them” you will be asked: Do you own a government-registered trademark for the branded products you want to sell on Amazon?
Step 9 - how to set up an amazon seller account

Selecting the “Next” button after you have provided the needed information will allow you to proceed to the next step.

Step 10: Verify your identity

In this step, they will ask you to verify your identity by uploading images of your ID (license or passport) and a bank statement.

Step 10: how to set up an amazon seller account

After uploading the needed documents and images and clicking the “Submit” button, they will ask you to complete your Identity Verification via a video call with an Amazon associate. This is only so they can truly verify with certainty that all your documents and personal information are credible.


This is the part of your journey that we encourage you to do as soon as you possibly can, in some cases where you are not immediately asked for the video call, you may ask for a scheduled appointment at a future date and time.

Step 10

Once you're verified fully, you’re officially an Amazon seller.


We encourage anyone who wishes to keep their online e-commerce business safe to set up a 2-step verification for the account. But once everything is verified and completed, all you need to do now is to log into your Seller Central account.


This is what your dashboard will look like. (Without any sales yet, of course)

how to set up an amazon seller account

And there you have it. You can officially start your e-commerce journey with the help of one of the fastest-growing e-commerce marketplaces in the world. 


If you wish to learn about what a beginner needs to know in the world of online arbitrage, we have the perfect article for you here: How to make money on Amazon with online arbitrage.

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