facebook img

How To Use Keepa On Amazon – 8 Tips

How To Use Keepa On Amazon - These Are 8 Tips I Took From A 7 figure Amazon Reseller

Gavin recently shared that he sold products worth 2.5 million dollars on Amazon in the US, which is absolutely amazing! I've been working closely with him for a while, and I thought now would be a great time to revisit a video I recorded with him about how to use Keepa on Amazon to track of sales and analyzing performance. I want to share what I learned from him during our match. I hope you might pick up some tips from someone who achieved so much so fast.

1 - Always view at least 1 year's worth of Keepa data

We noticed that products can look really good over three months. For example, when many people probably bought it at a higher price, the three-month graph made it look appealing. But when learn about how to use Keepa on Amazon we zoomed out to the one-year graph, we clearly saw that the real market prices were much lower. Also, the number of new sellers had skyrocketed, and some products were out of stock. So, the high price we saw earlier was actually much higher than usual.

Ultimate Amazon Ungated guide 1.1-250-opt

Get the FREE Ultimate Amazon Ungating Guide

This Ultimate Amazon Ungating Guide is based on my experiences selling through Amazon Arbitrage. I discuss what ungating is and why it happens, and list down how I ungate profitable categories and brands to help you in your business.

2 - There is a time delay after the new seller counts increases, before the price drops

One thing we've noticed about how to use Keepa on Amazon, and Gavin has talked about this, is when you look at the graph below, you can see the number of new sellers increased from about 0 to 20. During this time, the price stayed the same. But then, it quickly dropped. What we've learned is that the price on Amazon will go down as the number of new sellers goes up. But there's a bit of a delay between when more sellers start selling and when the price starts to drop. So, it's important to watch out for this.

3- Be careful of deals on sales on popular websites

What we noticed was a sneaker, which looked like a fantastic deal, offering a 40% return on investment (ROI)—which is great. However, it was on sale on a very popular website, and the supplier had plenty of stock. This caught the attention of many online arbitrage (OA) sellers, who all decided to buy the product. Unfortunately, the listing couldn't handle the influx of stock from all the new sellers. As a result, the number of new sellers increased dramatically, and to stay competitive, sellers began lowering their prices. From around November or October, the price dropped from a great $80 down to about $45. This situation is a cautionary tale about the risks of buying products on sale from popular websites.

4 - How to review listings with no sales rank

If you have a listing without a sales rank, one useful indicator to check if it's actually selling is to observe the new offer count. If you see that number fluctuating, going up and down, it's a positive sign. This fluctuation means that sellers are joining and leaving the listing, which suggests that sales are likely happening. While it's not a guaranteed confirmation of sales, it's a strong indicator that the product is moving.

5 - Another way to see sales - Data Tab - Stock Offer Drops

If you're having trouble figuring out whether a product is selling, one helpful approach is to use the Keepa product file or access the Keepa data tab. Specifically, look under the offers tab and examine the stock history. Focusing on Prime-only and observing stock drops can be really beneficial. This method helps any newcomers gain a better understanding of whether the product is selling and, if so, how much it's selling by showing you how the actual stock decreases each week.

5a - Don’t look at the Keepa Sold Metric

You might be tempted to rely on the offers count sold information as an indicator of sales, but this can be misleading. When you examine the stock history, you'll notice instances where a seller's stock drops from, say, 10 units to 1 unit, which Keepa might count as sales. However, this doesn't necessarily reflect actual sales because you're missing the “staircase effect,” where you would see gradual stock decreases if the product were selling consistently. Instead, you'll often observe large, sudden drops in stock, which don't accurately represent sales activity.

6 - There is a time delay after the new seller counts increases, before the price drops

One thing we've noticed about how to use Keepa on Amazon, and Gavin has talked about this, is when you look at the graph below, you can see the number of new sellers increased from about 0 to 20. During this time, the price stayed the same. But then, it quickly dropped. What we've learned is that the price on Amazon will go down as the number of new sellers goes up. But there's a bit of a delay between when more sellers start selling and when the price starts to drop. So, it's important to watch out for this.

7 - Use the review count increase as a sign that sales are happening

Another method to gauge if a product is selling is by monitoring the review count. If you notice the number of reviews increasing, it's a good sign that the product is being purchased, as buyers are leaving reviews. While not a perfect indicator, the growth in reviews serves as another way to suggest that sales are happening.

8 - Below 4.2 Stars, Read the reviews

Another method to gauge if a product is selling is by monitoring the review count. If you notice the number of reviews increasing, it's a good sign that the product is being purchased, as buyers are leaving reviews. While not a perfect indicator, the growth in reviews serves as another way to suggest that sales are happening.

This will help you stop buying variations which can be easily confused or which have high return rates

Reading reviews of products with low scores can also help you spot subtle changes in the product that might not be obvious during your analysis. By paying attention to these details in customer feedback, you can decrease the chances of making poor purchasing decisions. This approach ensures you're more informed about the product's nuances and potential issues, leading to better choices for your inventory.

If you want to watch the full recorded interview you can here

Learn more today!

After learning about how to find items sold by Amazon, you might also want to read other beginner topics we have; how to get Ungated on Amazon, the Amazon Seller Central Guide, and how to do Keepa sourcing to learn more. 

 

We also created a playlist on YouTube named the Amazon FBA Full Course 2023.

Fast Track FBA Arbitrage Leads Service 2.0

Save time and get instant access to more profitable deals with less competition!
Powered By MemberPress WooCommerce Plus Integration
Processing...