Why should I care about the buy box?
82% of all sales, come from that buy box. If you are not on the buy box you can only achieve 18% of the total sales for that listing. To be profitable at selling on Amazon you need to control and hold the buy box, otherwise, you will rarely make sales.
How does repricing software help me win the buy box?
To put it simply, repricing software changes your products' price within a minimum and a maximum price, to help you win the buy box as much as possible. When it does this and you make a sale, you would have sold that product at the optimal price. Ensuring you have priced this product to achieve the most profit you can make.
I only have few products and will check them daily Even in this situation, you are at a severe disadvantage vs your competition. You might check your products in the morning and see the only competition is priced at £12.00 vs you at £13.00. So you decrease your price to £12.00 and walk away. What you don't know is, most of your competition will be using repricers. So whilst you are busy and waiting until the next day, your competition's repriced and will reduce their price to £11.55 and undercut you within a few minutes. Amazon will see your competition are cheaper than you and give them the buy box. They will make sales that day, whilst you will not.
Ok, I am interested but how does it know when to change the price and can I set rules for each product? All the paid for repricing software will allow you to set up rules based on certain conditions and they will check your price and the competitions price every few minutes. For example, match the buy box price, or reprice your products cheaper than the competition. You can then assign these rules to each product. This way you can have the system automatically reprice each product to your expectations, ensuring you get all the money from each sale.
What are the repricing options?
OverviewAll of the repricers will offer a range of options such as reviewing the number of buy boxes you own, price change history, UK, EU and US repricing, custom rules which can be assigned to each product. Bulk import and export and have a minimum and maximum price range that the software will stay within.What we will try to show here is any standout features or differences next to each product.
They offer real-time, ie checking the BuyBox every minute and repricing against that. Offers the ability to work on profit and loss per item using the cost of the goods to ensure you never lose money.
Feedvisor – https://feedvisor.com/
Allows for repricing based on target sales velocity and Amazon Business Repricing. Their advance package also has good replenishment insights for reordering and returns.
Amazon’s Free Repricer
Amazon provides an automated way to reprice your products between your minimum and maximum prices. It's easy to use and built into the ‘Amazon Seller Central' System. We would strongly recommend you read the support documents on the system before you use it.
https://sellercentral.amazon.co.uk/gp/help/201994820A few points to highlight are, it does not allow you to adjust your repricing vs the competitor's fulfilment method, which can allow you to be 10% more expensive and still win the buy box. If you also become the only seller on the listing your prices will not increase as there is no competition, losing you profit.
Whilst Repricer Express and Bqool are likely to be the most popular, this does not mean you should go with it. Your competition is likely to be using the same software and this might not give you an advantage because the software is competing against its self. Whilst we don’t know what will happen in reality, we think that using something different to your competition could be an advantage, so do test a few repricers using their free trial periods.