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The Amazon Seller Central Guide for 2023

In this article, I will discuss all things related to Amazon Seller Central and its inner workings.

This Amazon Seller Central Guide will discuss your one-stop shop for anything you need to know about Amazon Seller Central. You will also find some neat tricks that you can use on your online selling journey. It paved the steps leading that lead up to the road to success with the acquisition of knowledge.

What is Amazon Seller Central?

It is a web interface that brands and merchants can use to market, propagate, and sell their products directly to Amazon consumers. Having a Seller Central account automatically considers you as a third-party seller.


Amazon Seller Central is effectively an interface that allows any seller to manage their sales and be your go-to resource for selling in the Amazon e-commerce marketplace. It has a multitude of perks that allow its user to keep track of daily sales for all their products being sold on the Amazon marketplace. It also grants a feature that helps keep track of your business’ inventory and update listings, track and manage payments, returns, and refunds.

Seller Central tools and benefits

  • List new products and add or update product information.
  • Keep track of daily sales for all the products you sell in Amazon’s store.
  • Keep track of inventory and update listings.
  • Track and manage payments, returns, and refunds.
  • Download custom business reports and bookmark templates you use often.
  • Use customer metrics to monitor store performance.
  • Contact Selling Partner Support and open help tickets.
  • Access growth tools to increase sales.
  • Manage shipping with Fulfillment by Amazon (FBA).
  • Manage selling programs such as B2B, Handmade, and Amazon Custom.
  • Manage advertising campaigns and monitor performance.
  • Monitor customer feedback and reviews.
  • Sell internationally with Amazon Global Selling.

Setting up your Amazon Seller Central account

In order to complete your registration, make sure you have access to:

  • Bank account number and bank routing number
  • Credit card info
  • Government-issued national ID
  • Tax information
  • Valid phone number

Once you have the following information and documentation needed, you can continue your registration here on their website.


If you need an in-depth guide to the proper step-by-step process of creating an Amazon Seller Central account, you can read one of our previous article.

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What are the selling plans on Amazon Seller Central?

The Individual selling plan

This is mostly a pay-as-you-go plan. This provides the seller with access to the necessities and functions that Amazon Seller Central holds, such as the basic listing and order management tools. 


This allows you to create listings one at a time, either by matching offers to pre-existing products or by adding products to the Amazon catalog. The term pay-as-you-go means that you only pay Amazon, every time your item sells, it’s a good start for any entrepreneur wishing to dip their toes into e-commerce.

The Professional selling plan

This plan to the aforementioned basic tools but also opens the door for advanced selling tools. Unlike the individual selling plan, the professional selling plan has a monthly fee regardless of whether you manage to make any sales or not; however, in this plan, you don’t need to pay for every item you sell.


Amazon collects a referral fee on each sale, which is but a percentage of the total transaction which also varies depending on the product being sold.


If you’re at all interested in choosing and starting your e-commerce business adventure with Amazon, you can find the details and pricing here.

Why sell on Amazon?

Selling on an online e-commerce platform allows your products to be seen by a wider range of customers daily

Amazon is a business that amasses more than 1.6 million packages sent a day. With that amount of active customers and sellers, your products have a much higher chance of being seen and recognized.

Various online resources and tools for sellers

In 2019, Amazon invested around $15 billion and launched around 225 tools and services that will help third-party sellers (those who have accounts in Amazon Sellers Central), which will allow the sellers to thrive. There are also parts of Amazon that are made so you can watch and explore webinars, register for monthly small business workshops, and discover more tools that will help you reach your goals.

Tips to keep in mind when using Amazon Seller Central

Be aware and understand the product velocity of the products that you sell

If you’re wondering what is product velocity, it can be summed up as the time in which you list your item and the time that the item is sold. In simpler terms, it is how fast a certain product or item is bought. 


You can estimate how much stock you may need depending on your velocity and speed. By doing so, you’ll be able to use your money and only have little to go to waste. You can also maintain stock levels between inventory shipments, which will help you avoid overbuying when reordering stocks.

Reprice your products

Keep in mind that any item that is stored on Amazon has a storage fee. The more time an item sends in stock on Amazon, the more money you have to cough up to pay for the fee, and the less money it makes for you in the long run. 


You can avoid this problem by effectively re-pricing your products to better fit the market. The better the price point, the faster the items will sell, and the faster your investments can be returned to you, which you can use to restock other items. 


Amazon is an ever-expanding e-commerce platform that boasts over two million third-party sellers and averages around $1.29 billion in daily sales. It’s no wonder why every entrepreneur wants to join in and make their business grow.

Grow your Amazon business now!

After reading the Amazon Seller Central Guide, you might also want to check our Ultimate Ungating Guide and also know how to use Keepa for your Amazon business.


So, what are you waiting for? Your business won’t grow itself. It is you who needs to take the first step, the right step, with Amazon.

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