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The Ultimate Guide to Leads List for Amazon in 2023

In this article, we will explore the power of a leads list for Amazon sellers.

An essential asset for your online arbitrage business is a good leads list specifically tailored for Amazon sellers and Amazon, enabling you to identify the most promising suppliers that could help boost your Amazon business. In the world of online arbitrage, the easier for you to access a list of profitable suppliers will hold a big significance as it will empower you to gather the finest deals. Harnessing this potential, you can pinpoint the most favorable sources of products for your business, thereby unlocking new avenues of success.

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Topic Rundown:

Understanding Leads List for Amazon

A lead list is typically a subscription-based service where customers pay a monthly fee to receive a regular stream of leads delivered to their inbox. For instance, OA Leads Pro and Fast Track FBA are popular lead lists that provide daily leads to subscribers. These lead lists often include important information, such as product names, store links for purchasing, Amazon links, and profitability data, such as sales estimations or sales ranks. Additionally, these lists may offer additional details, such as notes on specific items, including recommendations, cashback opportunities, or coupon codes. It is important for subscribers to review these notes and take them into consideration when making purchasing decisions. It's worth noting that lead lists are compiled at specific points in time, so the information provided is relevant to when the list was created.

How Does the Leads List for Amazon Work?

Lead lists are curated based on specific criteria, typically including a minimum profit threshold, a required return on investment (ROI), and a minimum sales velocity or sales rank range. These criteria ensure that only profitable items meeting certain sales criteria are included on the list. While lead lists follow similar principles, the methods of creating them can vary. One common approach involves hiring virtual assistants who use tools like Tactical Arbitrage to scrape various websites, compile the data, and apply the specified criteria. However, lead lists can also be created manually, sourced from wholesale websites, or generated through reverse sourcing techniques. The appeal of lead lists lies in the convenience they offer, providing sellers with pre-selected profitable products and eliminating the need for extensive research. However, it's important to note that not all lead lists are created equal, and there are potential drawbacks to consider.


Price tanking

One common criticism of lead lists is the occurrence of price tanking, which is inevitable due to the law of supply and demand. When supply increases and demand remains constant, prices naturally decrease. While it is impossible to avoid price tanking, engaging in illegal activities like price fixing is strongly discouraged.


Oversaturation is another issue often associated with lead lists. Some lists are sold to an excessive number of people, resulting in the depletion of profitable items as more sellers compete for the same opportunities. Strike a balance by opting for lists that have a moderate number of buyers, typically around 20, to minimize oversaturation while maintaining affordability.

Restricted items or categories

Additionally, beginners using lead lists may encounter challenges with restricted items or categories. However, specific category-focused lists or careful selection based on gating restrictions can help address this concern.

Relying solely on Leads List for Amazon Sellers

Finally, one potential downside is the development of lazy habits when relying solely on lead lists. Depending solely on lists can hinder growth and learning opportunities, as consistent adaptation and exploration are vital for sustained success on Amazon. It is crucial to maintain an active approach to sourcing, continuously learn, and remain proactive in pivoting strategies to prevent stagnation and decline.

What happens if the Leads List Does not work?

If a lead list fails to produce the desired results or if you solely rely on a lead list without learning the basics and fundamentals of online arbitrage, it can lead to detrimental consequences for your business. Businesses built solely on lead lists, without a solid understanding of sourcing and online arbitrage principles, are more likely to fail. Successful businesses require a foundational knowledge of finding products and conducting online arbitrage independently. It is crucial not to skip these essential learning steps in favor of relying solely on lead lists.


Building a business solely on lead lists can foster laziness and hinder your ability to adapt and grow. From a top-down perspective, it is important to be cautious of lead lists that may exhibit questionable practices, such as reselling the same leads or providing inaccurate information. To avoid potential issues, it is recommended to work with trusted and reputable lead list creators who take measures to prevent such problems. Monitoring access to the list and observing any suspicious activities can help maintain the integrity and quality of the lead list. Being proactive and exercising due diligence is vital to protect your business interests.

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How to Use the Leads List

Maximize the effectiveness of leads list but it is important to avoid the common mistake of simply purchasing the list, buying the items listed, and moving on. Instead, there are valuable things you should take note of and strategies that you can take from these leads list, especially for beginners. Here are a few essential considerations:

1. Analyze Profitability

Look beyond the immediate profit potential of the listed items. Evaluate the overall profitability by considering factors such as sales velocity, competition, and market demand. This helps identify long-term profitable opportunities and mitigates the impact of price tanking.

2. Research Sales History

Utilize historical sales data and keep track of previous price fluctuations for listed items. This enables you to anticipate potential price fluctuations and make informed decisions on pricing, inventory management, and timing of purchases and sales.

3. Identify Trends

Analyze the lead list over time to identify trends and patterns in product selection, pricing, and market demand. This information can guide your sourcing strategies, allowing you to adapt and pivot effectively in response to market dynamics.

4. Additional Information

Pay attention to any notes or additional information provided with the lead list. These details may include recommendations, cashback opportunities, or coupons that can enhance profitability or help differentiate your listings.

5. Continuously Learn and Evolve

Remember that lead lists are a tool to assist your sourcing efforts, but they should not replace ongoing learning and research. Stay proactive in expanding your knowledge, exploring new sourcing methods, and staying up to date with market trends. This positions you for long-term success in the ever-changing Amazon marketplace.

6. Explore Opportunities

While lead lists offer a range of products, don't overlook niche or specialized items. These can present unique selling propositions, higher profit margins, and lower competition, making them attractive opportunities to explore further.

Other Sourcing Techniques

In this section of the article, we will explore four different methods for online arbitrage sourcing that can assist you in finding the most suitable approach for your Amazon business. By familiarizing yourself with these diverse methods, you can enhance your efficiency and broaden your knowledge of alternative sourcing techniques that you can then use while building your own leads list for Amazon. This knowledge will prove invaluable when facing challenges or limitations with a particular method, enabling you to adapt and employ different strategies to effectively source products.

Keepa Sourcing

Utilizing the Keepa tool, this method offers features that facilitate the sourcing process. One valuable feature is filtering, which allows you to specify desired qualifications like ROI, profit margins, and more. By leveraging these filters, you can narrow down your product selection and choose those that align with your sourcing criteria, ensuring optimal choices for selling on Amazon.

Manual Sourcing

Manual sourcing involves visiting various websites to search for suitable products. While this approach may seem simple, it can be time-consuming. You manually verify if the product matches the ones sold on Amazon and assess its profitability based on factors such as profit potential, ROI, and sales rank.

Reverse Sourcing

In contrast to manual sourcing, reverse sourcing involves identifying profitable products on Amazon first and then searching for suitable suppliers to source those products. This method capitalizes on existing product demand and popularity on Amazon, establishing profitable sourcing partnerships with reliable suppliers.

Storefront Stalking

Storefront stalking entails locating successful Amazon sellers within the marketplace and using the reverse sourcing approach to determine the source of the products they sell on Amazon. This method helps sellers discover potential suppliers that have demonstrated success for other sellers.

For a more detailed explanation of both the reverse sourcing method and storefront stalking, you can refer to our article that provides step-by-step guidance on how to effectively utilize these online arbitrage sourcing methods.

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