In this article, we will talk to Garrett from All Out Amazon about his Amazon journey.
I'm very excited to introduce you to someone I met recently at the Miami Seller's Conference in this article. He thinks analytically, which gives him a unique perspective when playing the Amazon game. Garrett from AllOutAmazon is the name of this Amazon seller. I'm going to show you how he's scaling his 7-figure business.
Who is Garrett?
How did it start?
Garrett has been selling on Amazon for 3 to 4 years. His online beginning story is pretty similar to other online sellers. He started before the pandemic, graduated college, and worked a 9 to 5 corporate job. The salary wasn't super good, but the money was fine. It was paying the bills. On the weekends, he’ll be serving in a restaurant, waiting tables. That was it.
When the pandemic hit and closed up the restaurants, it freed up his weekends. With that extra time, he looked for things to do. He liked to be busy and do things. The first couple of weekends came and thought that this wasn’t working. At some point ended up coming across a piece of content about selling on Amazon. It was about books. It was buying used books and going to thrift stores. Buying a book for 90 cents and posting it, then selling it on Amazon for 15 dollars or 20 dollars.
As someone who had no exposure at the time to this type of business model. It was interesting. So, it didn't take long for him to dig more. Digging deeper, finding and scoping out more accounts to follow in terms of learning and getting exposed to this way of conducting business, that he inadvertently stumbled across.
For the next couple of weeks, the next couple of months, he just started kind of scoping out this whole book thing. It didn't really get too much traction. Going into Goodwill and scanning things wasn't necessarily his cup of tea. It wasn’t really giving him what he needed. However, he saw the value of the business model. Obviously, it was working. He was making money on a smaller scale, but for his goals, if it was going to work, it would have to be on a bigger scale.
So, that's why he continued to do a little more digging. Right from there, Garrett started looking into this whole online arbitrage scene. From selling used books, which didn't last too long in that space, then went to online arbitrage. Which was a whole different world, because that takes the whole concept of buying an item at one price and selling it on Amazon with a different market, a different price, and a different type of demand, and blows it out of the water. That's what got him hooked.
How is it now?
An online arbitrage business is only going to be as successful as the accuracy of your decisions and the accuracy of your purchases. So, if you don't understand what's going on at the product data level, you have no chance of succeeding. So, that's where it starts and that's where it started for him.
For him, it was about getting fluent in Keepa, leveraging the history of a product to make future decisions as accurate as possible. That wasn’t something that came overnight for him. It took weeks and months of trial and error. Ended up losing a considerable amount of money in the beginning by making too quick of purchases. But, they learned and got better, and as they developed different processes and strategies A: analyzed data more efficiently and effectively, but B: uncover more products they couldn’t find before. So, that's kind of how it started, and that's how it scaled.
Fast forward 2 and a half 3 years, and they have multiple Amazon businesses. They sell on Amazon and also do some consulting and coaching on the side. They host a podcast and essentially make a living off of Amazon, with the concept of buying at one price, and then listing and selling on Amazon.
In 2023, he expects to do somewhere around 3 million dollars in sales.
Why not stay with books and go into Online Arbitrage?
At the time, he had a full-time job, which was salaried. It was around $78,000 a year. The few dollars he made off of the books weren’t going to get meaningful results.
Garrett was looking for a more on-demand model, something that he could replicate and scale at his leisure. With books, there's no definite number of conceptualizing how many books he’s going to find in every run he goes through thrift stores and Goodwills. He would be at the leisure of whatever is in front of him. He could go to multitudes of stores and maybe find two books, maybe find two hundred. You can't plan for that. You can’t account for that, you can’t strategize around that, you can’t systemize that.
In online arbitrage, you have the entire internet at your disposal, and you have more information. So, the benefit of online arbitrage is there’s more on demand, you can source and sift through, consume, and analyze data within minutes and hours of every single site that exists and use that to make accurate, educated, efficient, sourcing decisions.
However, with specific processes and efficiencies in place, he can spend five, ten, or fifteen thousand dollars today if he really wanted to. It's that on-demand nature that I think was the shift, the mental shift from books to online arbitrage.
It's just so much more efficient, right because even if with retail arbitrage still buying and selling name brand products, you have to deal with traffic, with stock issues. The efficiency and ease of access to the information found in the online arbitrage model are what make the online arbitrage model such a no-brainer to choose from.
8 Things I learned from Garret - All Out Amazon about Reselling on Amazon
Garrett from All Out Amazon, an Amazon seller I recently met at the Miami Seller's Conference. With a keen analytical mind, Garrett has to develop a unique perspective on how to succeed in the Amazon marketplace. Learn how he's been able to scale his business to 7-figures and his tips for achieving success on Amazon.
How does Garrett source for his business?
First and foremost, a lot of things that newer sellers get stuck on is that they want results fast. But the thing about sourcing is it’s a game of making an efficient process a little more efficient, it's to be expected to have to go through potentially hundreds of products to find that next winner. However, the quicker we can say no to a product, the faster we get to that next yes. Maximizing our time sourcing.
That's the big difference between different sourcing levels. The difference between someone who is just starting out between Garrett doing the sourcing is he knows instantly. Whereas, another person takes several minutes to get to that same decision. They are not doing anything different, they’re just arriving at the same conclusion, but Garrett just does it faster.
What does "moving the needle" mean to Garrett?
It means wealth generation for Garrett, is continuing to boost his net worth, continuing to add zeros. And all those sorts of things move the needles, just continuing to move things forward. For him, moving the needle is something that either makes him more money or opens up his time. Those are really the binary natures of everything that he does and everything he’s interested in.
What advice does Garrett have for new sellers?
Don’t waste time with books because there's so much more content available now than there was for him back in the day. Back then, books were sort of trust in the model type of business, trust in the model that it works. That it's legitimate. All those sorts of things.
You don't have to go spend $20,000 on one single site tonight. But optimize yourself for the most efficient activity, the most efficient growth, and that's going to be within online arbitrage. And within that, right as you get started, double down on the data part early, double down on the keep.
The ideology shifts from finding a reason to say yes, to a product, as opposed to looking for a reason to say no., It may seem like a slight mental shift, but it makes all the difference. Because a newer seller who's eager, who’s ambitious, and wants to spend money, they may get too overwhelmed by one specific variable in the equation.
One product is not perfect in every way. It's always going to be crooked in some direction. But if you understand how everything correlates and how different factors affect each other well, then you can understand and really make those decisions more accurately.
What does the future look for to him?
He’s really just trying to build his business up as high as possible. Eight figures are feasible within the next year or two because the business doesn't change. There's no difference between the difference between business doing two hundred thousand a month and twenty thousand a month Isn't as drastic as you think. One business just spends a bit more, but they're looking at the same data right, so realistically think ten figures are in the equation for the next couple of years.
Just keep scaling the business. Keep optimizing. Keep incorporating more brand accounts with wholesale and things like that. Grow other businesses, that's a big part of what they do. They take other businesses that are just getting started but have that confidence in the model. Have the vision, and know where they want to go, but don't know how to connect the two dots.
Grow your Amazon business like Garrett!
After learning about the journey of Oliver Flips, and still want to learn more from other Amazon sellers. We got you! Check out our previous articles about Romer the Roamer, Raiken Profit, The Gravy Train, Scott Needham, Checkmate Flips, Fields of Profit, Gavin Sweeney, Jonny Smith, Soros, Flips4Miles, Clear The Shelf, and lastly Oliver Flips to know more about online arbitrage and their Amazon journey.