How to Find Items Sold by Amazon in 2023

In this article, let’s talk about how to find items sold by Amazon.

Are you curious about finding items sold by Amazon? If so, keep reading as I'm about to reveal some valuable tips. Finding items sold by Amazon manually may seem daunting, but fear not, as I will walk you through the process.


Fortunately, I'll be sharing some insights to help you with your business. If you're new to selling on Amazon, learning how to find items sold by Amazon is a significant starting point. In addition to manually finding items sold by Amazon, there are also tools available that can make the process easier.

How to Find Items Sold by Amazon Blog Photo

What does sold on Amazon mean?

When an item or items are listed as sold by Amazon, it basically means that the item is being sold by Amazon itself and not a third-party seller. It means that Amazon is responsible for the listing, shipping, and customer service for that item. They are the original owner of that item as well as the one that is sending it to you.


If you find in the product listing that it is shipped from and sold by or any other version of that, depending on the marketplace you’re on, it means that Amazon is the direct seller of that product.

Why is it important to know about items sold on Amazon?

If you’re thinking about selling on Amazon as a third-party seller, it is imperative to know which items are being sold specifically by Amazon.


Knowing specifically which items and which categories Amazon is selling on, why does this help with the competition? Because knowing these specific items, you can avoid going head-to-head with one of the biggest e-commerce companies in the world. 


Third-party sellers can focus on selling items that Amazon is currently not selling and often this choice leads to more chances to make more profit.


Amazon can adjust its prices easily, which it frequently does. They have the ability to sell at prices that are much lower than what third-party sellers can sell at.


That being said, knowing which items are being sold by Amazon can help third-party sellers only sell the products whereby they are not directly competing with Amazon and will most likely not have their profits undercut and continually remain profitable.

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How to find items sold by Amazon through Amazon manually?

Step 1: Go onto Amazon’s website

How to find items sold by Amazon Step 1

Step 2: Go to the search bar and search which specific item you want to know is sold by Amazon

How to find items sold by Amazon Step 2

Step 3: Choose a specific department on the left-hand side that currently aligns with what you’re trying to sell.

How to find items sold by Amazon Step 3

Step 4: Use the left-hand search bar to scroll down and look at the seller option.

How to find items sold by Amazon Step 4

Step 5: Click the box next to the seller.

How to find items sold by Amazon Step 5

Step 6: This will show all the items and products in that specific category, whereby Amazon is the seller.

How to find items sold by Amazon Step 6

How to find items sold on Amazon using tools?

If you want to make finding items sold by Amazon easier and less time-consuming, you can take advantage of the tools provided by Amazon to help you achieve that goal.

DS Amazon Quickview

ds amazon quick view

DS Amazon Quickview gives you an overview of product data like if Amazon, the number of FBA sellers in the listing sells the item, and many more! This will make learning that information quicker and also easier, pretty much instantly. It is a free tool that you can enjoy through a Chrome extension that you can download, which will be really helpful in your online selling journey.

What does the tool do?

The information it provides:


  • The rank
  • Who the seller is
  • How many FBA sellers are selling this product
  • Unlockable extra features such as the “Price history” and “Keepa history”
DS Amazon Quickview Example



Keepa is a chrome extension that provides a graph that shows the historical data of a product, i.e. Amazon’s lowest selling price for the item!


Aside from knowing what the price is on Amazon, it also tells you the lowest the price on Amazon has ever been, which will help you know if you can sell at that price historically. It also lets you think about whether you want to compete with Amazon or not.


It has a free version, but I highly recommend the paid version.

What does the tool do?

The information it provides:


  • The price of amazon (y-axis) has changed over time (x-axis)
  • The lowest price the product has ever sold
keepa chart

Seller Amp (SAS)

Free tools you need for online arbitrage

SAS is a tool that helps you understand competition & supports you in analyzing deals i.e. profit, ROI, eligibility to sell, and so much more!


Not only does this tool show you if an item is sold by Amazon, but it also shows the profitability of the product based on your buy price.

What does the tool do?

The information it provides:


  • Eligibility 
  • Alerts
  • BSR
  • Estimated sales
  • Maximum cost
  • Cost price
  • Sale price
  • Profit
  • ROI
  • How much profit you’ll make selling your product at the sale price of other sellers
  • How much stock a seller is holding
SellerAmp Example Photo

Learn more today!

After learning about how to find items sold by Amazon, you might also want to read other beginner topics we have; how to get Ungated on Amazon, the Amazon Seller Central Guide, and how to do Keepa sourcing to learn more. 


We also created a playlist on YouTube named the Amazon FBA Full Course 2023.

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